Digital Marketing

The partnership connects supply and demand for more efficient campaign activations.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

Here's a snapshot of an industry leader from the P2PI member community.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois.