Digital Marketing

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media.