The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.
With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.
The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.
With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
