Digital Marketing

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Revenue grew 14% to $1.04 billion in Q2 as the grocery technology company expanded its retail partnerships and technology offerings.

The tool is now available on Kroger Family of Companies' websites and apps.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.