Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P The Intelligent Shelf RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market P-O-P Helps Launch Bang & Olufsen's $20,000 TV On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise Watkins Isn't Cooling Its Jets With Hot Tub P-O-P Palm Uses Packaging, P-O-P to Differentiate PDAs Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Wilson Tees Up Golf Campaign Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Heineken, Amstel Light Join Forces for Mardi Gras Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P First Previous 817 818 819 820 821 Next Last
