Digital Commerce

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.