Digital Commerce

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.

Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.

Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.

New consumer research from ChaseDesign explores how online grocery shopping is evolving, how shoppers are engaging with e-commerce services and which retailers are doing it best.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.