Customer Relationship Management (CRM)

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Here's a snapshot of an industry leader from the P2PI member community.

Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

Ontario customers can order delivery from Sobeys, Farm Boy, Longo's and FreshCo banners, with a nationwide rollout to follow.

The rollout builds on the Canadian retailer's 2023 introduction of the refreshed rewards program in Quebec and New Brunswick.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.