The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.
Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.
Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.
Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.
We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.