Customer Relationship Management (CRM)

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

The collaboration underscores the companies’ shared goal to democratize retail media.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.