Customer Relationship Management (CRM)

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

One campaign won an OmniShopper Award in the "Packaging" category.

The U.K. retailer is bringing a new concept to select Waitrose grocery stores, and the first Caffe Nero to a John Lewis location.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.