Customer Data Platform (CDP)

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

The rollout builds on the Canadian retailer's 2023 introduction of the refreshed rewards program in Quebec and New Brunswick.

Here's a snapshot of an industry leader from the P2PI member community.