Customer Data Platform (CDP)

Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.

Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.