Customer Data Platform (CDP)

SMG x Threefold's partnership director Amber Roberts will explore the increasingly complex advertising landscape and detail lessons learned over the company's 15 years building and operating major RMNs.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Here's a snapshot of an industry leader from the P2PI member community.