Customer Data Platform (CDP)

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets.

While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.

Why Contextual Commerce Media is Crucial for CPG Success

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms

Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.