Customer Data Platform (CDP)

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

P2PI chats with Clear Channel UK's Colin Horan on location at Retail Media Summit UK in London.