Customer Data Platform (CDP)

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.