Customer Data Platform (CDP)

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Here are four questions brands should use to ensure strategic growth.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.

Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control.

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.