CPG

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

P2PI's flagship conference, Nov. 12-14, features insights from key industry leaders into building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and much more.

P2PI's flagship conference offers a packed agenda and blend of education, inspiration and valuable insights through networking opportunities and informative sessions covering dedicated topics and tracks.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.