CPG

From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

A P2PI LIVE keynote panel discussion details Ace's programs benefitting Children's Miracle Network Hospitals.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Inmar's report, which highlights opportunities for BevAlc brands amid consumption declines, also showcases a success story from a leading hard-seltzer brand.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.