Consumer Electronics

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global.