Commerce Media Platform or Technology

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Expanded integration delivers full-funnel outcome measurement and exclusive retail media network audiences directly to Basis users, connecting ad exposure to in-store visits and sales.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.