Augmented Reality

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.

At the May event, Edwards will take a journey through pop culture topics and cover multiple topical areas from content, data, mobile, AR/VR/AI, the evolution of social media and the future of voice, vision and touch.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.