Augmented Reality

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.

Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.

Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.

The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.