Augmented Reality

CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.

The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.

Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.

From Chain Store Age, May 6:

The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.