Augmented Reality

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers.

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.