Augmented Reality

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.