Artificial Intelligence

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

The Canadian retailer is also cutting its mutual exclusivity with Ocado.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.