The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.
K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.
Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.
