Artificial Intelligence

Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality.

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.