Artificial Intelligence

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

The data science company reveals a partner and additional features to its retail media platform.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements.

Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints.

Here's a snapshot of an industry leader from the P2PI member community.

The new entity has debuted a new retail media and merchandising touchpoint.