Artificial Intelligence

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

Take some time to acquaint yourself with the app by browsing the agenda, speakers, exhibitors and more to ensure your event experience can be fully maximized.

Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality.

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.