Artificial Intelligence

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements.

Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints.

Here's a snapshot of an industry leader from the P2PI member community.

The new entity has debuted a new retail media and merchandising touchpoint.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

Skai once again tapped P2PI to produce the report, surveying CPG brand and agency executives to get a window into what matters most to them, where they’re investing, how they’re shifting strategies and what they’re most concerned about.