Alcohol

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.