Alcohol

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

A new state law allows the company to diversify its alcoholic offerings beyond beer and wine at 138 Giant and Martin’s stores.

Firstmovr's Chris Perry looks at the latest BevAlc outlook and growth forecast while diving into how e-commerce requires intentional design of levers around omnichannel category management growth objectives to drive meaningful incrementality.

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.