Alcohol

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Swiftly partnership modernizes promos with unified solution.

P2PI's peer collectives connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.

The addition provides product information and recommendations to BevAlc shoppers.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.