CPG Merchandising Leads to Discuss 'Retail Theater' at P2PI LIVE A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions. 7-Eleven Promotes Two New Private Label Drinks In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate. Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand. Activation Gallery: BevAlc Merchandising Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. Josh 'Official Wine Of The 3M Open' Case Stack Sign Samuel Adams 'You'll Never Know It's Non-Alcoholic' Cooler Cling Guinness 0 'Non-Alcoholic' Cooler Cling Shiner Oktoberfest Case Stack Sign Blake's Hard Cider Co. 'Get $5 Back' Cooler Cling Twisted Tea 'Get $5' Cooler Cling First Previous 2 3 4 5 6 Next Last
