Alcohol

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

The monthlong Brugal experience pays homage to the brand’s heritage and includes a bar, gallery and lounge.

One campaign won an OmniShopper Award in the "Packaging" category.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas.