Retail Radar: Walmart Nurtures Web3 Startups; Circle K Pilots New Loyalty Program

Path to Purchase Institute members have access to regularly updated retailer profiles, which can be viewed here. Recent updates include Circle K rolling out a new loyalty program, and Snoop Dogg bringing a new face to Petco's incumbent ad platform.

Walmart Gets More Meta

The retail giant's incubator, Store No.8, is partnering with Outlier Ventures, a Web3 accelerator, to school, fund and mentor metaverse startups.

New Circle K Rewards

The convenience store chain has introduced a new loyalty program, Inner Circle. Currently only available at approximately 400 Florida locations, membership is free and reaching a certain level of spending unlocks further rewards.

Instacart Grows Pacvue Partnership

Instacart and commerce acceleration platform Pacvue continue to collaborate to offer new ad formats and power brand visibility.

7-Eleven 'Flows'

The iconic Slurpee frozen beverage has a new look, new merchandise and a new omnichannel ad campaign.

Petco Partners with Snoop Dogg

The retailer’s latest ad campaign features the hip-hop artist personifying his Doberman Pinscher and reflecting on the good products and deals that Petco has to offer.