Field Reports

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.