Field Reports

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.