Walmart

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

New RFID technology enables Walmart to digitally track freshness in meat, deli and bakery departments.

The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.