Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.
The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.