Publicis Groupe

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.

The second annual awards program spotlights the next generation of leaders in commerce marketing.

The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

Executives from Bosch, Great Northern InStore and Home Depot discuss their latest innovations in-store and online, current trends and how they are evolving to meet consumer needs.

Colgate-Palmolive and 1WorldSync share best practices for product content.