Publicis Groupe

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Six campaigns won OmniShopper Awards in five "Digital" categories.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

Bryan Gildenberg shares how to navigate the integration of commerce, media and content.

​​​​​​​New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics.