Publicis Groupe

Looking to further deepen your connection with consumers? Take inspiration from these CPG and DTC brands that came to life via physical spaces and pop-ups designed to engage shoppers and build a brand fan base.

Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category.

Excellence in shopper engagement: We showcase the 20 campaigns that rose to the top.

Brand marketers are relying on their shopper agencies for expertise in collaboration, strategy and execution

Facing stricter limits on third-party data collection, digital marketers must seek new ways to engage with consumers without relying on behavioral targeted ads