Mars, Inc.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

Conversations at Groceryshop revealed how brands can and should rethink product discovery to earn a place in AI-enabled recommendations.

The brand's Cat Bodega pop-up in New York is supported by a digital scratch-off game that awards treats and merchandise.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

The platform launch follows last year's brand refresh.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.