Mars, Inc.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.

The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.

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Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

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7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.