Mars, Inc.

Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.