Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
'Big & Bulky' enables retailers to offer a wider assortment of items for same-day delivery, including large items like outdoor furniture, home office supplies and electronics.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
