Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
From ghost kitchens to AI-powered micro-fulfillment centers to new tactics for e-commerce, retailers and brands are finding ways to meets the needs of tomorrow’s grocery shopper
We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
