In-Store Media

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.