In-Store Media

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.