In-Store Media

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.

The Canadian retailer and the software development company are adding hundreds of screens to stores this fall and in 2026.

Here's a snapshot of an industry leader from the P2PI member community.