2025 OmniShopper Awards: Collaborative: Brand-Retailer Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories. 2025 OmniShopper Awards: Integrated Path to Purchase Activation Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category. 2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. Wakefern Expands In-Store Media With More ShopRite Installations An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast. Kroger, Mondelez, Disrupt Customer Experience to Deliver Results 'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle. How Coca-Cola Grew In-Store Sales at Dollar General Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation. Institute Events Mark your calendar for Path to Purchase Institute events in 2026. Institute Awards Mark your calendar for Path to Purchase Institute awards programs for 2026. Majority of Shoppers Make Unplanned Purchases Based on In-Store Marketing Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels. Hy-Vee 'Nothing But The Truth' Digital Ceiling Sign 1 2 3 4 5 Next Last
