In-Store Media

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners.

A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations.

Here's a snapshot of an industry leader from the P2PI member community.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.