In-Store Media

Mark your calendar for Path to Purchase Institute awards programs for 2025.

Mark your calendar for Path to Purchase Institute events in 2025.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.