In-Store Media

Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf.

The first branded toy shop at NEX will open ahead of the holiday season, with additional stores to follow in 2025.

Canadian grocer's Fresh Promise policy replaces (and offers a refund for) unsatisfactory fresh produce.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.