In-Store Media

Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

Here's a snapshot of an industry leader from the P2PI member community.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.